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Food Hub Basics

"BIPOC Produce" is a new Fresno-based initiative involving over 90 BIPOC (Black Indigenous and People of Color) farmers whose founder, Keng Vang, is from a Hmong family of farmers. After graduating from Fresno State, he wanted to give back to his community by working with hundreds of Southeast Asian, Latinx, African American, and other Asian Pacific Islander farmers through the Asian Business Institute and Resource Center. Seeing the demand for a full-fledged business that could support these farmers and act quickly within the marketplace, Keng launched Fresno BIPOC Produce. In a short time, he has grown sales and established relationships with institutions at the local level in the Central Valley and beyond, an inspiring example of what can happen when investments are made in local small farmers.

In this video, Keng talks about his experiences starting a food hub and shares some important logistics to consider when starting a food hub.

Food hubs play a crucial role in supporting local agriculture, promoting sustainable agricultural practices, and increasing access to fresh, healthy food for all Californians. A food hub is a facility or organization that collects and consolidates produce from multiple farms, providing a single point of contact for buyers. By aggregating food to a central location, food hubs can distribute to buyers by managing logistics such as transportation, storage, and handling, and marketing the food to buyers.


  1. Food hubs provide a platform for small and medium-sized farmers to connect with local markets and sell their produce, which can help to promote local agriculture and support the livelihoods of farmers.

  2. Food hubs can help to increase access to fresh, healthy foods in underserved communities, particularly in urban areas where fresh produce can be scarce. By aggregating and distributing produce from multiple farms, food hubs can make it easier for retailers, restaurants, and institutions to access fresh, locally-grown produce.

  3. By promoting local agriculture and reducing the distance food travels from farm to table, food hubs can help to reduce the carbon footprint of the food system and support more sustainable agriculture practices.

  4. And by supporting local agriculture and creating new markets for small and medium-sized farmers, food hubs can help to strengthen local economies and create jobs in rural and urban communities.

If you are interested in starting a food hub in California, it's important to seek the guidance of experts in the field, such as local food hub networks, agricultural extension services, or business development organizations. It takes careful planning and a comprehensive understanding of the regulatory and operational requirements. Here are some general steps to consider when starting a food hub in California.

  1. Research the market: Conduct market research to determine the demand for a food hub in your area. Identify potential customers and partners, and assess the needs and challenges of local farmers.

  2. Develop a business plan: Develop a comprehensive business plan that includes your mission, goals, target market, organizational structure, financial projections, and marketing strategy.

  3. Identify funding sources: Identify potential funding sources such as grants, loans, or equity investments to support the startup costs and ongoing operations of the food hub.

  4. Secure a location: Find a suitable location for the food hub that meets the requirements for food safety and storage, transportation, and distribution.

  5. Obtain necessary permits and licenses: Food hubs in California are subject to various regulatory requirements, including permits for food processing and distribution, business licenses, and tax registrations. Consult with local and state agencies to ensure compliance with all regulations.

  6. Build a network of suppliers and buyers: Develop relationships with local farmers and food producers to source products, and establish partnerships with retailers, restaurants, institutions, and other buyers to distribute products.

  7. Develop operational systems: Develop efficient systems for aggregation, transportation, storage, and distribution of food products, and implement quality control measures to ensure the safety and quality of products.

  8. Market the food hub: Develop a marketing strategy to promote the food hub and its products to potential customers, and engage with the local community to build support for the food hub.

If you're passionate about supporting local agriculture, promoting sustainable agricultural practices, and increasing access to fresh, healthy food for all Californians, consider getting involved with a food hub in your area. You can start by researching local food hub networks, agricultural extension services, or business development organizations to learn more about how you can support existing food hubs or start your own. Additionally, you can support local farmers and food producers by purchasing their products at farmers' markets, co-ops, or community-supported agriculture (CSA) programs. By working together, we can create more sustainable and equitable food systems that benefit everyone.


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